A24’s The Disaster Artist is an outrageous movie about an infamously outrageous person. So…we came up with an outrageous idea.

We played into our core cult film audience with an “in-the-know” creative concept; a phone number plastered on a Los Angeles billboard with an in-character James Franco on the other end of the line. To broaden our audience and to spark conversation, we enacted a social PR program and uploaded videos of the recorded calls between fans and James Franco to Facebook.

Ultimately, we brought audiences into the theater and received Oscar recognition. Disaster avoided.

The Disaster Artist

2018 Cannes Lion Shortlist | 2018 Creative Media Award: Best Outdoor Media

OOH Activation | Social Talent/Influencer

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