In 2017, 20th Century Fox asked us to diversify content outside of traditional trailer cut downs for Murder on the Orient Express while driving more efficient and qualified click-through-rates. The mystery at hand– how to do it?
We created assets that were mobile, social, and platform specific. Through a partnership with Facebook, we developed dynamic ways to transform the traditional trailer into social specific vertical video experiences and a 360 immersive static viewing experience, all while optimizing towards retention rates and promoting ticket sales.
So did we crack the case? Wide open. The average view time was over 6x the average compared to other ticketing assets, and our canvas ad unit successfully attracted click-out to purchase tickets rates that were nearly 3x the average. Mystery solved.