Fox Next challenged us to increase user acquisition and growth marketing for their mobile video game, Marvel Strike Force, in which players fight alongside Marvel characters on a mission to save the world.
Our mission was clear. We created video assets featuring gameplay while prompting viewers to click to download. To inform and evolve our strategy, we tested the assets and collected data regarding what drove the best Return on Ad Spend (ROAS).
Ultimately, the campaign enabled focused spending towards the highest-ROAS ad units, maximizing cost efficiency while driving the bottom line. Mission complete.