We were given the challenge of driving interest and awareness to Upgrade, the little BH Tilt film that went on to kick some serious ass.
Ultimately, through generating content that created conversation and celebrated the fans, we were able to stoke word-of-mouth that resulted in a record-breaking opening weekend for Upgrade.
For the trailer drop of Upgrade, we took a 3-prong approach, we: tested various audiences to solidify campaign’s core audiences, built awareness by focusing on maximized reach and generated engaged users to remarket to later.
Our social strategy used a mix of both organic and paid support across various platforms including: Facebook, Instagram, Twitter, YouTube, Search, and Programmatic (Video/CTV).
Upgrade trailer views outperforming the competitive set by nearly 3X
IAC Best Movie Social Campaign