Understanding that the landscape is constantly evolving with Brands having increasing interest in in-housing their media strategy and buying efforts in the long-term, we are doubling down our efforts in providing in-housing as a key solution to enable brands and marketers to move towards agency independence. We have experience and success in providing support and training across all major digital platforms including Facebook, Instagram, Snap, Twitter, YouTube, and Demand Side Platforms such as Google, The Trade Desk, and Xandr.
Key In-Housing Benefits
- Transparency
- Cost
- Control of data
- Growing evolution of consumer adoption to digital
- Decision making ability
- Execution speed
- Measurability
- Consistency/Accountability.
Our Process
Our process is highly customized and tailored based on the Brand’s primary business goals, resources, and timeline. Based on these inputs, we design an implementation framework broken out into three broad phases:
Discovery
- On-site interviews and Goal definement
- Thorough review of existing infrastructure and processes
- Opportunities & Risk Assessment
Train & Transition
- Interim Managed Services support
- Training & Hiring
- Benchmarking final performance lifts
Help Desk
- Ongoing consulting support for sustained success
- Strategic guidance across trained platforms
- Continued training on best practices and new ad units as they become available