Digital Media Practice

Data-driven revenue maximization through efficient and effective Paid Media and In-Housing Solutions.

We bridge the gap between services and technology, combining the best and brightest marketing scientists, growth marketers, and media professionals into a single company. Our world-class team works around the clock and across the globe, pushing the boundaries of marketing across media and technology.

Specialties

Marketing Consultancy

Growth – Gaining insight into your customer, to grow your brand is essential. We will work together to ensure that you understand you market to gain the growth you seek.

Attribution Partners – Whether you have a partner you like, want to try a new one, or are interested in multi-touch and are unsure where to start – let’s work together to reach your business objectives.

Planning Best Practices – Finding the best audiences, platforms, and creatives can be hard, though it doesn’t have to be. We are equipped with historical knowledge of what works to reach your goals.

Digital Media Services

Platform Expertise – We understand that one size does not fit all in today’s media landscape. We partner directly with platforms to implement best practices that ensure your ads are optimized for both platform and placement.

Strategic Insight – Whether acting as your execution arm or your strategic partner, we understand that media buying doesn’t exist in a vacuum. It connects a brand and its customers, to drive action or elevate your brand.

Consolidated Approach – All media efforts in conjunction with each other to impact the right person at the right time, with the right messaging.

In-House Transformations

Discovery – Before we start the in-housing, we perform a thorough review of existing processes and desired goals.

Train & Transition – During the duration of the in-housing process, we work hand in hand with your team to ensure they know everything we do.

Help Desk – Once the team is fully transitioned, we can stay on as an Agency Help Desk, helping consult or strategize as needed.

In-Housing Solutions:

Understanding that the landscape is constantly evolving with Brands having increasing interest in in-housing their media strategy and buying efforts in the long-term, we are doubling down our efforts in providing in-housing as a key solution to enable brands and marketers to move towards agency independence. We have experience and success in providing support and training across all major digital platforms including Facebook, Instagram, Snap, Twitter, YouTube, and Demand Side Platforms such as Google, The Trade Desk, and Xandr.

Key In-Housing Benefits

Transparency
Cost
Control of data
Growing evolution of consumer adoption to digital
Decision making ability
Execution speed
Measurability
Consistency/Accountability.

Our Process

Our process is highly customized and tailored based on the Brand’s primary business goals, resources, and timeline. Based on these inputs, we design an implementation framework broken out into three broad phases:

Discovery

On-site interviews and Goal definement
Thorough review of existing infrastructure and processes
Opportunities & Risk Assessment

Train & Transition

Interim Managed Services support
Training & Hiring
Benchmarking final performance lifts

Help Desk

Ongoing consulting support for sustained success
Strategic guidance across trained platforms
Continued training on best practices and new ad units as they become available

Media Buying

Platform Expertise
We understand that one size does not fit all in today’s media landscape. We partner directly with platforms to implement best practices that ensure your ads are optimized for both platform and placement.

Strategic Insight
Whether acting as your executional arm or your strategic partner, we understand that media buying doesn’t exist in a vacuum. It connects a brand and its customers, to drive action or elevate your brand.

Consolidated Approach
All media efforts in conjunction with each other to impact the right person at the right time, with the right messaging.